Kevin Lane Keller

71 books • 1 series

Mar 28, 2010
Cover of Marketing Management with MyMarketingLab, Global Edition

Marketing Management with MyMarketingLab, Global Edition

Oct 3, 2008
Cover of Marketing Management in China

Marketing Management in China

May 6, 2008
Cover of Marketing Management, Global Edition

Marketing Management, Global Edition

May 1, 2008
Cover of Valuepack:Marketing Research & SPSS 13.0 Student CD Pkg/Marketing Management:International Edition

Valuepack:Marketing Research & SPSS 13.0 Student CD Pkg/Marketing Management:International Edition

May 1, 2008
Cover of Valuepack:Marketing Management:International Edition/Accounting for Non-Accounting Students

Valuepack:Marketing Management:International Edition/Accounting for Non-Accounting Students

Apr 10, 2008
Cover of Online Course Pack:Marketing Management:International Edition/Operations Management/Companion Website with GradeTracker Student Access Card:Operations Management 5e

Online Course Pack:Marketing Management:International Edition/Operations Management/Companion Website with GradeTracker Student Access Card:Operations Management 5e

Apr 10, 2008
Cover of Valuepack:Marketing Management:International Edition/Marketing Management and Strategy

Valuepack:Marketing Management:International Edition/Marketing Management and Strategy

Feb 29, 2008
Cover of Valuepack:Strategic Brand Management:International Edition/Brand You

Valuepack:Strategic Brand Management:International Edition/Brand You

Feb 25, 2008
Cover of Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan)

Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan)

Dec 3, 2007
Cover of Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Nov 29, 2007
Cover of Online Course Pack:Marketing Management:United States Edition/Management Information Systems:Managing the Digital Firm/Management Information Systems:Managing the Digital Firms, Student Multimedia CD-ROM

Online Course Pack:Marketing Management:United States Edition/Management Information Systems:Managing the Digital Firm/Management Information Systems:Managing the Digital Firms, Student Multimedia CD-ROM

Nov 29, 2007
Cover of Valuepack:Marketing Management:United States Edition/Marketing PlanPro Premier

Valuepack:Marketing Management:United States Edition/Marketing PlanPro Premier

Oct 4, 2007
Cover of Valuepack:Marketing Management/Marketing Management and Strategy

Valuepack:Marketing Management/Marketing Management and Strategy

Sep 28, 2007
Cover of Consumer Behaviour/ Strategic Brand Management

Consumer Behaviour/ Strategic Brand Management

Sep 25, 2007
Cover of Valuepack:Marketing Management:United States Edition/Marketing Strategy and Competitive Positioning/Research Methods for Business Students

Valuepack:Marketing Management:United States Edition/Marketing Strategy and Competitive Positioning/Research Methods for Business Students

Aug 30, 2007
Cover of Valuepack:Framework for Marketing Management/The Marketing Plan Handbook

Valuepack:Framework for Marketing Management/The Marketing Plan Handbook

Aug 20, 2007
Cover of Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook

Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook

Aug 8, 2007
Cover of Branding and Brand Equity

Branding and Brand Equity (Relevant Knowledge)

Jul 19, 2007
Cover of Valuepack: An Exp Appro to Org. Dev/ Quant Analy for manag/Marketing Man/Found Quant Meth for Buisin/Acc for non- accounting students/ computer confluence

Valuepack: An Exp Appro to Org. Dev/ Quant Analy for manag/Marketing Man/Found Quant Meth for Buisin/Acc for non- accounting students/ computer confluence

Jun 28, 2007
Cover of Valuepack: An Exp Appro to Org. Dev/ Quant Analy for Manag/ Marketing Man./Found Quant Meth for Buisn/Acc. For Non- Accounting Students/Computer Confluence

Valuepack: An Exp Appro to Org. Dev/ Quant Analy for Manag/ Marketing Man./Found Quant Meth for Buisn/Acc. For Non- Accounting Students/Computer Confluence

Jun 28, 2007
Cover of Online Course Pack:Marketing Management:US Edition/Economics European Edition/Access Card:Parkin, Economics Euro Edition MyEconLab Access Code Inside Sticker

Online Course Pack:Marketing Management:US Edition/Economics European Edition/Access Card:Parkin, Economics Euro Edition MyEconLab Access Code Inside Sticker

Mar 22, 2007
Cover of Valuepack: Marketing Management ans Marketing Research: An applied Approach

Valuepack: Marketing Management ans Marketing Research: An applied Approach

Jan 28, 2007
Cover of Strat Brand Management&Mktg Pln Hb W/CD

Strat Brand Management&Mktg Pln Hb W/CD

Aug 30, 2006
Cover of Framework for Marketing Management, VangoNotes Audio Study Guide, Individual Chapter

Framework for Marketing Management, VangoNotes Audio Study Guide, Individual Chapter