This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab.
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For undergraduate and graduate courses in marketing management.
This package includes MyMarketingLab (TM).
The gold standard for today's marketing management student.
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- ISBN10 1292092734
- ISBN13 9781292092737
- Publish Date 21 May 2015 (first published 28 March 2010)
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 15th edition
- Language English