Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Global Marketing: A Decision-Orientated Approach, 4/e Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. The Marketing Plan Handbook, 3/e Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto's Marketing PlanPro (a commercial software) to aid in the process.
- ISBN10 1405888199
- ISBN13 9781405888196
- Publish Date 20 August 2007
- Publish Status Out of Print
- Out of Print 20 June 2008
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English