Valuepack: Marketing Management ans Marketing Research: An applied Approach

by Philip Kotler, Kevin Lane Keller, Naresh Malhotra, and David F Birks

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This Value Pack consists of Marketing Management, 12/e by Kotler/Keller and Marketing Research: An Applied Approach, 3/e by Malhotra/Birks (ISBN: 9781405854849)
  • ISBN10 1405854847
  • ISBN13 9781405854849
  • Publish Date 22 March 2007
  • Publish Status Out of Print
  • Out of Print 25 January 2008
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Language English