For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
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The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
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- ISBN10 1292092629
- ISBN13 9781292092621
- Publish Date 30 April 2015 (first published 6 May 2008)
- Publish Status Active
- Out of Print 31 May 2022
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 15th edition
- Format Paperback
- Pages 832
- Language English