Consumer Behaviour/ Strategic Brand Management

by Kevin Lane Keller and Michael R. Solomon

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  • ISBN10 140588617X
  • ISBN13 9781405886178
  • Publish Date 28 September 2007
  • Publish Status Out of Print
  • Out of Print 1 November 2007
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format Hardcover
  • Language English