Strategic Brand Management: International Edition, 3/e Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. Brand You, 2/e
- ISBN10 1408200635
- ISBN13 9781408200636
- Publish Date 29 February 2008
- Publish Status Out of Print
- Out of Print 18 June 2010
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English