Mission statements and philosophy statements are seen as tools to encapsulate the company's goals, to harness the emotional ingredients necessary to achieve success in any enterprise. For two years Andrew Campbell and Kiran Tawedey have researched the subject of mission through interviews with a broad sample of managers, detailed case studies of a few companies and a thorough review of the literature. The book is intended for students, academics and management consultants who will find that this area of values and beliefs can be analyzed as rigorously and effectively as the more traditional areas of business strategy.
- ISBN10 0434903140
- ISBN13 9780434903146
- Publish Date September 1990
- Publish Status Out of Print
- Out of Print 13 May 1996
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Hardcover
- Pages 280
- Language English