Management readers
2 total works
This is the second edition of a collection of readings on synergy. Fully updated with readings, an introduction, and editorial comment throughout, the book assembles the writings of the management thinkers on corporate strategy, including Ansoff, Moss Kanter and Porter. It presents their views on how companies create synergy through building and sharing capabilities.
Mission and Business Philosophy
by Andrew Campbell, Kiran Tawadey, and Kiran Tawedey
Published September 1990
Mission statements and philosophy statements are seen as tools to encapsulate the company's goals, to harness the emotional ingredients necessary to achieve success in any enterprise. For two years Andrew Campbell and Kiran Tawedey have researched the subject of mission through interviews with a broad sample of managers, detailed case studies of a few companies and a thorough review of the literature. The book is intended for students, academics and management consultants who will find that this area of values and beliefs can be analyzed as rigorously and effectively as the more traditional areas of business strategy.