This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.
- ISBN10 0471236934
- ISBN13 9780471236931
- Publish Date 25 September 2002 (first published 27 April 1994)
- Publish Status Out of Stock
- Out of Print 20 September 2016
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Revised edition
- Format Hardcover
- Pages 320
- Language English