The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
- ISBN10 0887306667
- ISBN13 9780887306662
- Publish Date 27 April 1994 (first published 1 January 1993)
- Publish Status Active
- Out of Print 14 July 2011
- Publish Country US
- Imprint Harper Business
- Format Paperback
- Pages 160
- Language English