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Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating...

This study examines the relationship between multinationality and the performance of Japanese manufacturing companies during the period 1999-2008 by using geographic segment information. Despite the enormous interest in and importance given to multinationality from the academic and business worlds, prior findings about the multinationality-performance relationship are conflicting and inconsistent. The overall results of the present study show that multinationality has a positive impact both on a...

Named the world's greatest salesman by The Guiness Book Of Records, Joe Girard is one of America's most sought after speakers and a best-selling author. Now he shares the secrets of his success on tape. Joe Girard wasn't always a success. He grew up in the ghettos of Detroit, never finished high school and lost his own contracting business and his home before starting over as a salesman. During his 15 year career, her sold 13,001 cars -- averaging six per day. And each sale was an individual ret...

Tom Hopkins, bestselling author of How to Master the Art of Selling, now brings his 27 years of experience in the field to the ."..for Dummies" series. His fun and easy guide focuses on getting the answer "yes," handling setbacks and rejection, giving presentations and demonstrations, building networks, and becoming a selling champion in all areas of life!

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketin...

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as "What should our business strategy be?" and "How do we translate CRM business strategy into marketing?" This book is suitable for advanced marketing and business undergraduate and MBA students and also students...

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. In this book, the authors describe a strategic planning process that will help readers bring direction and unity to their organizations and help create a sense of enthusiasm and anticipation as...