Gen Combo Looseleaf International Marketing; Connect Access Card
by Philip R Cateora
International Business
Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and t...
Roman Clan, The: The Gens from Ancient Ideology to Modern Anthropology
by Lecturer in Ancient History Christopher John Smith
Sticky Feet (Directions in Development - Trade)
by Claire H. Hollweg, Daniel Lederman, Diego Rojas, and Elizabeth Ruppert Bulmer
This report quantifies labor mobility costs in developing countries and simulates the implied adjustment paths of employment and wages following a change in trade policy. High mobility costs are shown to reduce the potential gains to trade reform.
This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on German firms operating in the US market are rare. Their experiences can provide useful insights as to how companies in this large market can successfully operate. Therefore, the main objective of this research is to examine the degree of mar...
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This "one-stop" source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disa...
E-Marketing Intelligence - Transforming Brand and Increasing Sales - Tips and Tricks with Best Practices
by Noman Rana
FasTrack Export Step-by-Step Process (Fastrack Export Step-By-Step Process, #8)
by W Gary Winget and Sandra L Renner
Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. Entering the Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace...
May Your Coffee Be Strong And Your Monday Productive
by Linda Padilla Ad
Die Arbeit befasst sich dem Themengebiet Standardisierung im Internationalen Marketing. Ihr Ziel ist es, die Lucke zwischen Theorie und Praxis zu diesem Thema zu verringern und ein auf der Kontingenzperspektive der Marketing-Standardisierung basierendes praxisrelevantes Analyseschema zu entwickeln, welches zur Ermittlung der konkreten Wirkungen der Einflussfaktoren, zur Bestimmung der Standardisierbarkeit und zur Ermittlung des gegenwartigen Ausmasses der Standardisierung geeignet ist. Das Analy...
The Complete Guide To Internet Marketing For Plumbing Contractors_ Boost Your Sales With Simple Steps
by Micah Attwood