Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bulle...
Industrial Sand Products World Summary (Puredata World Summary, #6117)
by Editorial Datagroup
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in re...
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
by Professor Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt
From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham explains why, showing how fiction, film, and other media deploy these ambiguous monsters to embody and work through the implications of a capitalist system in which youth both consume and are consumed. Inspired by Marx's use of the cyborg vampire as a m...
Recognizing and Responding to Normalization of Deviance
by CCPS (Center for Chemical Process Safety)
An essential guide for recognizing and responding to normalization of deviance to help organizations improve their process safety performance This book provides an introduction and offers approaches for finding and addressing normalization of deviation both in operational and organizational activities. It addresses the initial and long-term effects of normalization of deviations as seen in reduced efficiencies, reduced product quality, extended batch run time, and near miss process safety incid...
Motor Vehicle Chassis World Summary (Puredata World Summary, #9523)
by Editorial Datagroup
World Cosmetics & Toiletries Markets (World Cosmetics & Toiletries Marketing Directory)
The science, mechanics, demographics, and dynamaics of shopping.
Electric Power Generation World Summary (Puredata World Summary, #1011)
by Editorial Datagroup
Electric Lighting Equipment, Indoor World Summary
by Editorial Datagroup
Special Purpose Precision Engineering Machine Tools World Summary
by Editorial Datagroup
Transfer Machine Lines & Work Centres World Summary
by Editorial Datagroup
Creating Powerful Brands (CIM Professional Development)
by L.De Chernatony and Malcolm McDonald
The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice. The powerful and expert analysis of key elements of branding gives the reader: * A comprehensive coverage of brand management * An applications orientated approach grounded on solid theory * A set of unique frameworks for organizing the principles of brand building Students on...
Electric Lighting Equipment, Security World Summary
by Editorial Datagroup
This textbook examines key areas in the field of consumer behaviour. It draws on British reseach and British markets to focus on the evidence and explanations for changes in consumption and social behaviour. Patterns of response to sales promotions and media advertising are also included. Throughout the book, the analysis of the text is supported by practical exercises. The book is designed for students taking MBA, MA (Marketing), BA (Business Studies), BA (Economics), DMS and Post-Graduate Dipl...