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Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bulle...

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in re...

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life's problems - from how to deal with a Christmas card list that's fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers "Ask Ariely" for his help with various dilemmas, he provides a logical vie...

In The Theory of the Leisure Class, his first and best-known work, Thorstein Veblen challenges some of society's most cherished standards of behavior and, with devastating wit and satire, exposes the hollowness of many of our canons of taste, education, dress, and culture.Veblen uses the leisure class as his example because it is this class that sets the standards followed by every level of society. The sign of membership in the leisure class is exemption from industrial toil and the mark of suc...

Security First Bank 4E is a bank customer simulation that has solid coverage of managing a checking account, writing checks, making deposits, reconciling bank statements, applying for loans, and more. Including the latest information on direct deposits, online banking, automatic bill payments, automatic withdrawals, and debit cards, this simulation is designed to help your students have a solid foundation in banking procedures from a consumer standpoint.

Customer Behavior seeks to make a connection between customer behavior principles and the elements of marketing strategy. This anxiously awaited text goes beyond the conventional subject matter of consumer behavior textbooks by focusing not only on the behavior of "buyers" (whether they be in household or business markets), but also on the behavior of users and payers.

Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to...