35 books
Repositioning
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Repositioning: Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis
In Search of the Obvious
A Genie Wisdom
Specialize to Survive
Marketing Warfare: 20th Anniversary Edition
Posicionamiento - La Batalla Por Su Mente
The 22 Immutable Laws of Marketing in Asia
Making of a Name, The: The Inside Story of the Brands We Buy
Jack Trout on Strategy
Trout on Strategy
Trout on Strategy: Capturing Mindshare, Conquering Markets
A Genie's Wisdom
Big Brands Big Trouble
Diferenciarse O Morir
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Differentiate or Die
El Poder de Lo Simple
The Power of Simplicity
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Posicionamiento
The New Positioning: The Latest on the World's #1 Business Strategy
New Positioning, The: The Latest on the World's #1 Business Strategy