Hooked: How to Build Habit-Forming Products

by Nir Eyal

Ryan Hoover and Dave Wright (Narrator)

"Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: Practical insights to create user habits that stick; Actionable steps for building products people love; Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products"--Back cover.

• ISBN10: 1501214624
• ISBN13: 9781501214622
• Publish Date: 17 November 2014 (first published 1 December 2013)
• Publish Status: Active
• Imprint: Brilliance Audio
• Edition: Unabridged
• Format: Audiobook (MP3)
• Duration: 4 hours and 46 minutes
• Language: English

Reviews

[adamfortuna]

After hearing Nir give a local talk at a user group, I knew I had to check out his book. It's been on my list to read for far too long. The concepts from the book a 10/10. They're a great dive into user behavior and what triggers change in people. I feel like I learned a lot, even if the book is rather short.

The downsides though - the audiobook narrator feels like he's reading a technical manual. It's just not a good listen. Looking at the Audible reviews it's non-stop 1 star reviews for performance. The other side is that this book requites a good deal of reflection time. That's not a good fit for the audio format. I felt like I learned more from hearing Nir talk live for an hour than from the book, but I still look forward to referencing it later in products I'm building.