From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Dav...
Artificial Intelligence in Marketing (Review of Marketing Research)
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analyti...
Ebay Selling - How to Make an Easy $1000 a Week Selling on Ebay (Make Money Online, #3)
by Geoffrey Daniel
Ultimate Affiliate Marketing with Blogging Quick Start Guide
by Kip Piper
Amazon FBA - Modelo de Negocio de Comercio Electrónico (Ganar Dinero Desde Casa)
by Roberts Ronald
All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook th...
Affiliate Marketing 2019 (Make Money Online from Home, #1) (Make Money Online from Home in 2019, #3)
by Steven Sparrow
How to Make a Ton of Money with Affiliate Marketing
by Patrick Kennedy
Marketing Unplugged - Spotting the Elephants in the Room
by Suman Srivastava
Social Media Marketing 2019 (Marketing and Branding, #1)
by Gavin Turner
A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today...