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While there are numerous books on the subject of marketing using the internet, all tend to be practitioner-oriented and focus solely on computer nuts and bolts. "Internet Marketing" discusses many of those same nuts and bolts, but places them in the context of marketing strategy, consumer behaviour, advertising and the other business topics that make marketing different from computer programming. The printed textbook and the associated website have been designed from the start to complement each...

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses brin...