Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
- ISBN13 9781599180304
- Publish Date 16 December 2006
- Publish Status Transferred
- Out of Print 26 March 2010
- Publish Country US
- Imprint Entrepreneur Press
- Format Paperback
- Pages 304
- Language English