Synergy in Multi-Channel Online Advertising (Berichte aus der Betriebswirtschaft)
by Sebastian Hild
Result Page Generation for Web Searching
Diversity in user queries makes it challenging for search engines to effectively return a set of relevant results. Both user intentions to search the web and types of queries are vastly varied; consequently, horizontal and vertical search engines are developed to answer user queries more efficiently. However, these search engines present a variety of problems in web searching. Result Page Generation for Web Searching: Emerging Research and Opportunities is an essential reference publication tha...
The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest....
SEO SOS: Search Engine Optimization First Aid Guide ePub eBook
by Darren Varndell
Do you have a website? Is it performing as well as you had hoped? Do you make money on the Internet? No? SEO SOS can help turn that around. Using Search Engine Optimization techniques, this valuable SEO book can help propel your website upwards in search engine results pages, resulting in a constant stream of FREE targeted traffic to your site, ready for you to turn into sales. Simply follow the essential search optimization, website promotion, and internet marketing tips outlined in this easy t...
Delve into the features, principles, and pillars of the ASP.NET MVC framework - deftly guided by Web development luminary Dino Esposito. ASP.NET MVC forces developers to think in terms of distinct components - model, view, controller - that make it easier to manage application complexity. Plunge into the framework's internal mechanics and gain a practical, what-why-how perspective behind each ASP.NET MVC building block. You'll understand how and when to use this programming model as an alternati...
This concise introduction to Sphinx shows you how to use this free software to index an enormous number of documents and provide fast results to both simple and complex searches. Written by the creator of Sphinx, this authoritative book is short and to the point. * Understand the particular way Sphinx conducts searches * Install and configure Sphinx, and run a few basic tests * Issue basic queries to Sphinx at the application level * Learn the syntax of search text and the effects of various se...
My Google Apps Full-color, step-by-step tasks walk you through doing exactly what you want with Google Apps. Learn how to: Use Google Apps to reduce technology expenses and grow your businessChoose the best Google Apps version for your needsQuickly activate and customize your accountGive your users customized email that uses your domain, not gmail.comConnect Gmail to your smartphone so your email and schedule always go with youCreate, format, edit, print, and collaborate on documents...
Lucene and Solr: The Definitive Guide
by Jason Rutherglen, Ryan Tabora, and Jack Krupansky
With the intense interest in big data and the growing complexity of Apache Solr applications, application developers, business professionals, and end-users alike are clamoring for a more in-depth look at Apache Lucene and Solr. This comprehensive one-stop guide helps you gain a thorough understanding of Lucene's underlying architecture so you can design, implement, and tune successful Solr applications. High-speed inverted indexes are inherently difficult to develop. That's why more and more ent...
Behind Google's deceptively simple interface is immense power for both market and competitive research-if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to...
Larry Page and Sergey Brin (Trailblazers in Science and Technology)
by Harry Henderson