Series:

Ultimate

4 total works

Cover of Ultimate Guide to Google AdWords

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

  • Build an AdWords campaign from scratch
  • Identify keywords that entice people to click on your ads
  • Get the lowest bid prices on your keywords
  • Defeat click fraud and other scams
  • Use search engine optimization techniques
  • Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Cover of Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes

Double Your Web Traffic—Overnight!

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Learn how to:

  • Build a powerful, streamlined campaign from scratch
  • Develop high quality keyword lists
  • Write killer advertising and website copy that gets clicks
  • Get your ads in front of the best audience possible
  • Keep your ads showing up with high quality scores
  • Triple your traffic with site-targeted AdSense and Google image ads
  • Earn high rankings in Google’s organic search results
  • Slash your bid prices
  • Gain more conversions and sales
  • Avoid costly mistakes made by all Google advertisers
  • Determine what’s working with Google’s conversion tracking
  • And more!

Plus get FREE e-mail updates on Google’s ever-changing system!

Cover of Ultimate Guide to Facebook Advertising
GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences--then, how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment--in clicks, customers, and profits. Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager Create the perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad

Cover of Ultimate Guide to Local Business Marketing
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results