Philip Kotler

539 books • 12 series

Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

May 8, 2007
Cover of Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing)

Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing)

Mar 22, 2007
Cover of Valuepack: Marketing Management ans Marketing Research: An applied Approach

Valuepack: Marketing Management ans Marketing Research: An applied Approach

Mar 8, 2007
Cover of Principles of Marketing Value Package (Includes Marketing Plan Pro 6.0)

Principles of Marketing Value Package (Includes Marketing Plan Pro 6.0)

Jan 16, 2007
Cover of Think ASEAN

Think ASEAN

Jan 1, 2007
Cover of Marketing in the Public Sector

Marketing in the Public Sector

Oct 27, 2006
Cover of Companion Website with PowerPoints

Companion Website with PowerPoints

Oct 27, 2006
Cover of OneKey Blackboard, Marketing for Hospitality and Tourism

OneKey Blackboard, Marketing for Hospitality and Tourism

Sep 11, 2006
Cover of Valuepack:Frameworkfor Marketing Management with Marketing Plan Handbook and Marketing PLan Pro:International Edition.

Valuepack:Frameworkfor Marketing Management with Marketing Plan Handbook and Marketing PLan Pro:International Edition.

Aug 30, 2006
Cover of Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

Aug 3, 2006
Cover of MARKETING

MARKETING

Aug 3, 2006
Cover of Valuepack:Framework for Marketing Management with Operations Management.

Valuepack:Framework for Marketing Management with Operations Management.

Jul 20, 2006
Cover of MSC Valuepack

MSC Valuepack

Jul 16, 2006
Cover of The Elusive Fan: Reinventing Sports in a Crowded Marketplace

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Jun 23, 2006
Cover of The Elusive Fan

The Elusive Fan

Jun 1, 2006
Cover of Valuepack:Marketing Research and SPSS 11.0 Package:International Edition with Principles of Marketing:European Edition

Valuepack:Marketing Research and SPSS 11.0 Package:International Edition with Principles of Marketing:European Edition

Jan 11, 2006
Cover of Dirección de Marketing

Dirección de Marketing

Jan 6, 2006
Cover of High Visibility, Third Edition

High Visibility, Third Edition

Jan 4, 2006
Cover of Valuepack: Marketing Research with SPSS 13.0 Student Version for Windows: United States Edition with Marketing Management: United States Edition

Valuepack: Marketing Research with SPSS 13.0 Student Version for Windows: United States Edition with Marketing Management: United States Edition

Jan 1, 2006
Cover of B2B Brand Management

B2B Brand Management

Jan 1, 2006
Cover of Elusive Fan, The: Reinventing Sports in a Crowded Marketplace

Elusive Fan, The: Reinventing Sports in a Crowded Marketplace

Dec 13, 2005
Cover of Valuepack: Marketing Management: United States Edition with Marketing Research: An Applied Approach, Updated Second Edition

Valuepack: Marketing Management: United States Edition with Marketing Research: An Applied Approach, Updated Second Edition

Dec 8, 2005
Cover of Valuepack:Principles of Marketing:European Edition/Economics for Business

Valuepack:Principles of Marketing:European Edition/Economics for Business

Sep 22, 2005
Cover of Valuepack: Marketing Management with Video on DVD

Valuepack: Marketing Management with Video on DVD

Sep 6, 2005
Cover of Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition