Framework for Marketing Management, 3/e "Framework for Marketing Management "provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Operations Management, 4/e This book is intended to provide an introduction to operations management for all students who wish to understand the nature and activities of operations management. Providing a clear, well-structured and interesting treatment of operations management, the text provides both a logical path through the various operations management activities as well as the fundamental understanding of their strategic context.
- ISBN10 1405853425
- ISBN13 9781405853422
- Publish Date 3 August 2006
- Publish Status Out of Print
- Out of Print 12 January 2008
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English