Principles of Marketing Value Package (Includes Marketing Plan Pro 6.0)

by Philip Kotler, Gary Armstrong, and Phil Kotler

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  • ISBN10 0135138574
  • ISBN13 9780135138571
  • Publish Date 8 March 2007
  • Publish Status Active
  • Imprint Prentice Hall
  • Edition 12th ed.
  • Format Hardcover
  • Language English