Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing)

by Philip Kotler and Gary Armstrong

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  • ISBN10 0132427605
  • ISBN13 9780132427609
  • Publish Date 8 May 2007
  • Publish Status Active
  • Imprint Prentice Hall
  • Edition 12th ed.
  • Format Hardcover
  • Language English