Marketing Research and SPSS 11.0 Package: International Edition, 4/e This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies. Principles of Marketing: European Edition, 4/e Principles of Marketing takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
- ISBN10 1405839503
- ISBN13 9781405839501
- Publish Date 1 June 2006
- Publish Status Out of Print
- Out of Print 12 January 2008
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English