The Elusive Fan: Reinventing Sports in a Crowded Marketplace

by Irving Rein, Philip Kotler, and Ben Ryan Shields

0 ratings • 0 reviews • 0 shelved
Book cover for The Elusive Fan
Shelve It

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

  • ISBN10 661064408X
  • ISBN13 9786610644087
  • Publish Date 23 June 2006
  • Publish Status Active
  • Out of Print 7 December 2011
  • Publish Country US
  • Imprint McGraw-Hill Companies
  • Format eBook
  • Pages 300
  • Language English