This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.
- ISBN10 0071371788
- ISBN13 9780071371780
- Publish Date 13 December 2000
- Publish Status Out of Print
- Out of Print 25 June 2003
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 200
- Language English