Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
by Donatella Padua
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."-Vivian Schiller, CEO of NPR With clear analysis and practical framewor...
Understanding Sponsored Search: Core Elements of Keyword Advertising
by Professor Jim Jansen
Amazon FBA - Modelo de Negocio de Comercio Electrónico (Ganar Dinero Desde Casa)
by Roberts Ronald
How to Repair Credit Business Free Online Advertising Video Marketing Strategy
by Credit Repair Secrets and Brian Mahoney
While there are numerous books on the subject of marketing using the internet, all tend to be practitioner-oriented and focus solely on computer nuts and bolts. "Internet Marketing" discusses many of those same nuts and bolts, but places them in the context of marketing strategy, consumer behaviour, advertising and the other business topics that make marketing different from computer programming. The printed textbook and the associated website have been designed from the start to complement each...
Chinese Innovation And Branding Leaps (Series on Innovation and Knowledge Management, #0)
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as wel...
