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Andrea Redondo nos descubre las claves para invertir en blockchain con éxito.   Las criptomonedas y la blockchain han llegado para quedarse y revolucionar la manera en que vivimos. Con este libro, Andrea Redondo busca concienciar al lector del cambio de paradigma que supone esta revolución y ofrecerle herramientas para invertir de manera inteligente, a partir de un buen equilibrio entre rentabilidad, riesgo y tiempo de implementación.   Tanto si eres inversor habitual o principiante, la auto...

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You'll discover:* What to expect from Web analytics* Definitions of key Web analytics terms* Help in choosing the right analytics approach* How to collect key da...

The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business. Chock-full of practical advice and case studies t...

In our turbo charged e-environment two or more business entities may simultaneously be each other's customer, supplier, ally, and competitor. How does a B2B survive? This book provides a strong rational and helpful guidance for B2Bs to embrace a new concept called e-trust. E-trust requires a thorough understanding of security, controls, business processes, technology functions, and most importantly the development of collaborative trusting relationships. This is not merely an e-security book. It...

This work is a guide to both the technology and the business processes of conducting secure transactions on the World Wide Web. It provides information on the latest technologies, including digital cash, encryption protocols, and EDI and describes how Web transactions should be managed both on the Web and within your own organization.

This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements. The 13 papers published in this book were carefully rev...

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Dav...

Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.