Showing operating managers how they can devise their own Business Unit Strategies quickly and effectively, without any help from the "clever clogs" at the center or in consultancies, this book demonstrates the power of strategy to raise profits, provides a DIY strategy fit for managers, distils strategic thinking since 1960, and provides a lively A-Z of strategy concepts, terms and techniques.
- ISBN10 0273613081
- ISBN13 9780273613084
- Publish Date 26 May 1995
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Imprint FT Press
- Format Paperback
- Pages 224
- Language English