The Financial Times Guide to How the Stock Market Really Works is an introduction to the complex world of the financial markets. Whether you are new to investing, or already have a share portfolio, this is an intelligent guidebook will guide you safely through the often confusing world of investing. Written especially for the ordinary investor, it will provide you with the key strategies you need to make money on the stock market.


FT Guide to Strategy

by Richard Koch

Published 26 May 1995
Showing operating managers how they can devise their own Business Unit Strategies quickly and effectively, without any help from the "clever clogs" at the center or in consultancies, this book demonstrates the power of strategy to raise profits, provides a DIY strategy fit for managers, distils strategic thinking since 1960, and provides a lively A-Z of strategy concepts, terms and techniques.


'One of the best books on stock market investing that I've ever read.'

Christopher Gilchrist, Editor, The IRS Report

'Lucid and perceptive any intelligent person can follow this guide and be on equal terms or better with the best professional money managers'

Dr Peter Johnson, Said Business School, Oxford University

Is your investment strategy right for you? Could you be making more money?

The Financial Times Guide to Selecting Shares that Perform helps you identify the approach to buying and selling shares that will work best for you. It will help you to align your strategy based on the time and money you have available, your overall objectives and your attitudes to risk and loss.

In this thoroughly updated fourth edition of their best-selling investment classic, Richard Koch and Leo Gough explain ten distinctive and proven investment techniques for you to choose from. They describe the different tactics needed for today's bear market conditions and show you how it can be fun and profitable to try to beat the stock market.

The Financial Times Guide to Selecting Shares that Perform gives you:

  • Convincing reasons why you should manage your own share portfolio

  • A quiz which helps you identify what kind of investor you are, and what strategy is right for you

  • Ten proven approaches to selecting successful shares

  • Examples and explanations of successes and failures

With most things we buy, from a house or car to lunch, we make an effort to make choices that will suit our lifestyle, personality, budget and needs. So why should stocks and shares be any different?

Originally published as Selecting Shares that Perform, the book shows you how to find an investment method that works for you, stick to it, and increase your chances of making serious money on the stock market.

Whether you are new to investing, or already a sophisticated investor, The Financial Times Guide to Selecting Shares that Perform makes playing the stock market not only more profitable, but also more fun.



Whether you need to understand other people’s calculations to make confident business decisions, or formulate investment choices based on your own numbers, this book will give you the tools you need.

 

Banks and financial institutions, businesses and politicians often spin their statistics as they know they can rely on customers or constituents not to understand or check maths and formulas.

 

This book introduces you to the basic tools of maths, statistics and business calculations so that that you can understand the numbers, work out your own calculations and make better investing, saving and business decisions.