Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimise it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!
You’ll Learn How To:
- Get started fast with Facebook, even if you’re new to it
- Master new best practices for creating “best in class” Facebook pages
- Design Facebook ads that drive more clickthroughs at lower cost
- Reach customers outside Facebook with Facebook Connect and social plugins
- Use images and other media to personalise your presence and engage visitors
- Build thriving Facebook communities that promote loyalty and innovation
- Market to customers on the move via Facebook mobile apps
- Monitor what your customers are saying in real-time
- Protect your privacy—and your customers’ privacy, too
- Use Facebook Credits social currency to attract new customers and promote product sampling
- Track your performance with Facebook Analytics
- Prepare to profit from tomorrow’s Facebook trends and innovations
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- ISBN10 0132755025
- ISBN13 9780132755023
- Publish Date 14 December 2011 (first published 13 May 2010)
- Publish Status Active
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Format eBook (EPUB)
- Pages 352
- Language English