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Earn Big Business Profits on Facebook
* Practical, specific, proven, and revenue-oriented!
* Packed with real-world lessons you can use right now
Here's your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You'll learn how to identify your best Facebook profit opportunities...craft Facebook programs that reflect your unique offerings, brands, and customers...use Facebook to supercharge your existing marketing programs...attract super-affordable targeted clicks and fans with Facebook ads...repel negative "brand-bashers."...increase visibility...deepen your customer interactions...translate "community" into cash!
Your customers aren't just "on" Facebook: Nowadays, that's where they're most engaged. That's where you need to reach them. Marketing on Facebook is no longer optional-but the field is cluttered with hype, foolishness, and "fake" solutions that don't deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques he's used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work. The devil's in the details, so Carter gives you all the specifics you need to implement these strategies quickly and cost-effectively. Whether you're an entrepreneur, marketer, or social marketing specialist, this book will help you attract more visitors and fans at lower cost...convert more visitors into profitable buyers...repel "brand-bashers" and encourage positive, productive posts...continually measure and optimize your performance...transform your Facebook presence from an experiment into a robust, highly profitable market channel.
* Leverage the five most direct routes to Facebook profits
Construct your most powerful Facebook marketing mix
* Transform FaceLookers into FaceBuyers
Master the 13 best Facebook sales and influence techniques
* Avoid six missteps that destroy Facebook marketing programs
Learn from the pioneers' costly mistakes
* Achieve non-revenue goals while you're earning bigger profits
Gain branding and positioning benefits at the same time as you're building sales
You’ll Learn How To:
- Get started fast with Facebook, even if you’re new to it
- Master new best practices for creating “best in class” Facebook pages
- Design Facebook ads that drive more clickthroughs at lower cost
- Reach customers outside Facebook with Facebook Connect and social plugins
- Use images and other media to personalise your presence and engage visitors
- Build thriving Facebook communities that promote loyalty and innovation
- Market to customers on the move via Facebook mobile apps
- Monitor what your customers are saying in real-time
- Protect your privacy—and your customers’ privacy, too
- Use Facebook Credits social currency to attract new customers and promote product sampling
- Track your performance with Facebook Analytics
- Prepare to profit from tomorrow’s Facebook trends and innovations
The full text downloaded to your computer
With eBooks you can:
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- make highlights and notes as you study
- share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it!
YOU’LL LEARN HOW TO
- Identify the fastest, easiest ways to profit from LinkedIn
- Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence
- Network for dollars, with this book’s proven six-step relationship-building process
- Find hot prospects through quick LinkedIn prospecting and introductions
- Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work!
- Attract “mega-leads” through LinkedIn Answers, Events, and Groups
- Strengthen brand awareness and spread key messages
- Leverage content marketing (infographics and more) to boost brand awareness and generate more leads
- Accelerate your sales cycle with LinkedIn
- Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople
- Establish efficient weekly LinkedIn marketing routines
- Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales
