An in-depth examination of the rise of the supermarkets. It features access to the top decision-makers in leading companies, with discussion of how they have led the way in the areas of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels. This edition includes extra coverage on e-tailing and updated coverage of the fortunes of UK, European and US supermarkets, including Wal-Mart's take-over of Asda.
- ISBN10 0749435496
- ISBN13 9780749435493
- Publish Date 1 May 2001 (first published 1 August 1999)
- Publish Status Out of Print
- Out of Print 10 March 2008
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (US Trade)
- Pages 352
- Language English