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The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to measure customer happiness in a meaningful way for the first time, and in this revealing look at the power of positi...

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible man...

Discover the technologies and trends that threaten humanity and our planet--- and how we can rein them back in, together In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society and our planet. Detailing both positive and negative technology use cases that on one hand have made hum...

The world economy is a dynamic process that balances competing interests: those who supply goods and services and those who buy them. Dr. Thomas Cunningham identifies this process as The Equilibrium Principle: a continuous, ubiquitous state that invades, guides, and shapes all economies--national, local, and personal. Understanding Economic Equilibrium will help readers understand the integration of the world's economies and how they affect and are affected by it. The book clarifies complicated...

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among...

Citizen consumers have two significant voices in the political public sphere: one constructed by organized consumer movements, the other by opinion polls and market research. While the first can be powerful, surveyed citizen consumers remain a diffuse, powerless bulk. With comprehensive computer usage and other technical advances, the applications of survey techniques and the number of competing interests have risen. Some fear that the privacy of personal data is threatened, while others become...

Rubbish is something we ignore. By definition we discard it, from our lives and our minds, and it remains outside the concerns of conventional economics. However, this book explores the dynamics through which rubbish can re-enter circulation as a prized commodity, in many cases far exceeding its original value. Antiques, vintage cars and period homes, after being discarded as valueless, can, even after many years, become priceless. First published in 1979, Rubbish Theory has become foundation...

The authors of "The Green Consumer Guide" have conducted a survey of every UK supermarket chain and some 300 manufacturers of food and non-food items. They make assessments of brand-name and own-brand goods, directing readers to areas where their consumer power can have the most effect. John Elkington runs an independent consultancy whose clients have included BP, the Design Council, Glaxo, the Nature Conservancy Council and the United Nations Environment Programme. He also sits on advisory pane...

Psychologists, economists, historians, computer scientists, sociologists, philosophers, and legal scholars explore the conscious choice not to seek information. The history of intellectual thought abounds with claims that knowledge is valued and sought, yet individuals and groups often choose not to know. We call the conscious choice not to seek or use knowledge (or information) deliberate ignorance. When is this a virtue, when is it a vice, and what can be learned from formally modeling the un...