Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
- ISBN10 6610629277
- ISBN13 9786610629275
- Publish Date 4 November 2005 (first published 7 October 2005)
- Publish Status Active
- Out of Print 21 August 2012
- Publish Country US
- Imprint Elsevier Science & Technology
- Format eBook
- Pages 234
- Language English