Studies have shown that the key to profitable online strategies is content - how it is displayed, and how it is written and illustrated. The important question about content is "what makes good web content and what doesn't"? You might have a great idea or product, but how can content be developed that will appeal on a computer screen rather than in a store or in a catalogue? The author shares his proven methods for building content that responds to the changing needs of the consumer and offers proven strategies for bringing consumers and products together on the Web.
- ISBN10 0071352414
- ISBN13 9780071352413
- Publish Date 1 October 1999
- Publish Status Active
- Out of Print 16 November 2011
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Paperback (US Trade)
- Pages 240
- Language English