Strategic Synergy (Management readers)

by Andrew Campbell and Kathleen Luchs

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Book cover for Strategic Synergy

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This is the second edition of a collection of readings on synergy. Fully updated with readings, an introduction, and editorial comment throughout, the book assembles the writings of the management thinkers on corporate strategy, including Ansoff, Moss Kanter and Porter. It presents their views on how companies create synergy through building and sharing capabilities.
  • ISBN10 1861522223
  • ISBN13 9781861522221
  • Publish Date 18 June 1998 (first published September 1992)
  • Publish Status Out of Print
  • Out of Print 8 January 2005
  • Publish Country GB
  • Imprint Cengage Learning EMEA
  • Edition 2nd edition
  • Format Paperback
  • Pages 224
  • Language English