This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.
- ISBN10 0030265339
- ISBN13 9780030265334
- Publish Date 21 July 1999
- Publish Status Out of Print
- Out of Print 12 August 2005
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition Revised edition
- Format Hardcover
- Pages 162
- Language English