15 books • 2 series
Marketing for Managers
Electronic Commerce
Proactiveness and Performance (Henley Working Paper)
Are Excellent Companies Ethical? (Henley Working Paper)
Does Corporate Entrepreneurship Influence Innovation in Service Firms? (Henley Working Paper)
World Wide Web as an Industrial Marketing Communication Tool (Henley Working Paper)
Service Quality in an Information Systems Department (Henley Working Paper)
On the Reliability and Validity of the ServQual Instrument (Henley Working Paper)
Doing and Talking (Henley Working Paper)
Personal Interaction in Groups (Henley Working Paper)
South African Marketing Cases for Decision Makers
Measuring Service Quality by Asking Managers, and the Service Quality-Business Performance Link (Henley Working Paper)
Functional Integration with Particular Reference to Marketing (Henley Working Paper)
Personal Reports of Communication, Apprehension and Perceptions of Salesperson Performance (Henley Working Paper)
Internal Marketing's Role in Organizations (Henley Working Paper)