This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events financial, quality, environmental and other strategic outcomes.
- ISBN10 047044987X
- ISBN13 9780470449875
- Publish Date 2 November 2010 (first published 1 July 2002)
- Publish Status Out of Print
- Out of Print 2 June 2015
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Edition 6th Revised edition
- Format Hardcover
- Pages 576
- Language English