Joe Jeff Goldblatt is the Director of the Event Management Program at the George Washington University. He has produced corporate events for Marriott Corporation, Xerox and dozens of other Fortune 500 companies. He is the author of the first textbook in the field of special even design and production entitled Special Events: The Art and Science of Celebration (VNR 1988). Goldblatt serves on the board for the Journal of Festivals and Special Events, and was the founding President of the International Special Events Society.