Sally Edwards is a former Master's World Record holder in the Ironman Triathlon, a 1984 Olympic Marathoner Trials Finisher as well as a World Record Holder in the Iditashoe 100-Mile Snowshoe Race. She has competed in some of the hardest races on the planet, including the Western States 100-Mile Run which she won. A leader in the field of fitness training, Sally holds a master's in Exercise Physiology and is the creator and CEO of the Heart Zones Training System which uses heart rate data and cardiac training ranges to enhance athletic performance. A founder of the sport of triathlon (and a Triathlon Hall of Fame inductee), most of Sally's recent races have been performed in her role as the National Spokeswoman for the Danskin Triathlon Series.