When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:The fastest-growing markets for the 21st century, with suggestions on how to reach them.
Special strategies for forming strategic marketing alliances with other businesses.
The latest tactics for independent contractors & those who do business on the telephone.
Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.
Management lessons for the entrepreneur in the 21st century.
- ISBN10 1614483094
- ISBN13 9781614483090
- Publish Date 1 February 2009
- Publish Status Active
- Imprint Morgan James Publishing
- Edition 3rd Spanish Language ed.
- Format eBook
- Pages 528
- Language English