Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide. His guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide.

In addition to his many books, CDs, and DVDs, Jay conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association -- a marketing support system for small business.