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​This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of ghostwriting as a professional practice and introduces a model for ethical analysis. In this book, the authors shrewdly address crucial ethical questions such as: When is it acceptable for a leader to cl...

A first-of-its-kind look at the outrage being directed at organizations across the globe—and how leaders can respond to it. Outrage is everywhere—on the left and on the right—and many companies are finding themselves in the crosshairs. Go Fund Me was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countrie...

Colja M. Dams und Stefan Luppold geben in diesem essential Anstöße, formulieren Antworten, erklären Zusammenhänge und treten den Beweis an für den Erfolg von neuen Marketing-Konzepten in der gelebten Praxis. Mithilfe von Beispielen aus der Praxis für die Praxis zeigen die Autoren: Live Campaigns verändern die Event-Topografie grundlegend und stellen die Face-to-Face-Kommunikation in den Mittelpunkt, weg von einem reinen Kommunikationskanal und hin zu dem zentralen POC (Point of Content). Dabei s...

Dieses Buch zeigt kleinen und mittleren Unternehmen, wie sie Marken authentisch, effektiv und gewinnbringend  managen können. Anhand eines kritischen Selbsttests mit vielen konstruktiven Fragen kann eine strukturierte Analyse des Markenkerns vorgenommen werden, woraus konkrete Managementtools abgeleitet werden. Erfahren Sie, welchen wichtigen äußeren Einflüssen Ihre Marke im digitalen Zeitalter unterliegt und wie Sie die entscheidenden Meinungsbildungsfaktoren gezielt steuern. Die zahlreichen pr...

Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's students. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses. This casebook highlights (36) well-known companies, such as Denny's Restaurants, Firestone Tires, Bruegger's Bagels, and Texaco Inc. A series of discussion questio...

The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: PR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and reputation management, engaging with publics, and different uses of PR. Engaging with...

This edited collection explores key concepts, themes and theories in public relations and the assumptions which lie behind them. Key issues covered include: education; systems theory; semiotics; propaganda; public opinion; performance politics; persuasion; and ethics. The discussion takes a critical approach, confronting a number of problematic areas of public relations not usually dealt with in the literature. Exploring the relationship between theory and practice in PR and providing an interdi...

This authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations. Expanded discussions have been included on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presenta...

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examininga best practices in the public relations field.aIn this assembled collection, editor Elizabeth L. Toth and the contributors show how and...

Unlock your potential and understand how you can have an audience hanging on to your every word. Entrepreneurs and business professionals often have to pitch their products and projects to an audience - whether at a conference stage, meetup group, to VC firms or even at the office to their peers and leaders. Through this book, you will learn how to plan, rehearse, and deliver the perfect presentation for your needs. You'll review different presentation styles, how to craft and structure a talk a...

Economic Impact or Contribution contributes to the applied regional economic literature by providing a framework for handling a diverse set of projects and providing detailed case studies of fieldwork regarding the health care industry, higher education institutions, the nonprofit sector, infrastructure investment, and a major musical entertainment event. Economic Impact or Contribution accomplishes three major tasks by answering the following questions: What are the differences between the econ...

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business rel...

Im Kraftefeld von Unternehmenszielen, Identitat und Reputation besitzt die Unternehmenskommunikation Hebelwirkung. Die Autoren zeigen auf, wie identitatsorientierte Kommunikation funktioniert. Sie integrieren verschiedene Modelle aus den Disziplinen Marketing, Branding, Corporate Identity und Unternehmensfuhrung. Ihr konkretes Modell ermoglicht es, die komplexen Aufgaben der strategischen Kommunikation vereinfacht zu beschreiben und ganzheitlich zu losen. Verschiedene Unternehmensbeispiele aus D...

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers both theory and practical help for organizations and professionals to deal effe...

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both...