This authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations. Expanded discussions have been included on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using the latest technology. New case studies such as those on the National Lottery and the Arrive Alive campaign have been added. Existing case studies have been updated to expose students to relevant and current public relations issues. Extensive and comprehensive checklists and protocol guidelines are included, making this an indispensable reference for students.
- ISBN10 0195780558
- ISBN13 9780195780550
- Publish Date 31 December 2001 (first published 29 June 1999)
- Publish Status Out of Print
- Out of Print 27 June 2008
- Publish Country ZA
- Imprint Oxford University Press Southern Africa
- Edition 6th Revised edition
- Format Paperback
- Pages 398
- Language English