Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's students. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses. This casebook highlights (36) well-known companies, such as Denny's Restaurants, Firestone Tires, Bruegger's Bagels, and Texaco Inc. A series of discussion questions and applications follows each case. In addition, James O'Rourke provides supplementary resources for a majority of the cases. This inexpensive casebook can be used in conjunction with any Business Communication theme or issue.
- ISBN10 0324147953
- ISBN13 9780324147957
- Publish Date 16 August 2001
- Publish Status Out of Print
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 165
- Language English