Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers both theory and practical help for organizations and professionals to deal effectively with crises.
Crisis communication lessons have typically been the purview of public relations professionals. However, since the 1990s there has been...Read more
Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers both theory and practical help for organizations and professionals to deal effectively with crises.
Crisis communication lessons have typically been the purview of public relations professionals. However, since the 1990s there has been a growing body of scholarly research on the topic. Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice.
Written in clear and concise style, directed at beginners but rooted in research, this book will offer instructors and students a unique resource for the study and practice of crisis communication.
Crisis communication lessons have typically been the purview of public relations professionals. However, since the 1990s there has been a growing body of scholarly research on the topic. Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice.
Written in clear and concise style, directed at beginners but rooted in research, this book will offer instructors and students a unique resource for the study and practice of crisis communication.
- ISBN10 1442609230
- ISBN13 9781442609235
- Publish Date 25 October 2017
- Publish Status Active
- Publish Country CA
- Imprint University of Toronto Press
- Format Hardcover
- Pages 288
- Language English
9781442609228
Paperback
